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- August 2011
- Performance Marketing: What Kind of Advertising Works?
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Strategic merger of three digital technology firms in Asia
Three prominent digital services companies in Asia – Digile Technologies, Reveron Consulting, and Innopia Global – have merged to create a digital services powerhouse with a formidable presence in the Asian region.
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Advertisers' awareness of cookieless technologies remains low according to global survey
Ogury, a global leader in personified advertising, commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives to get their perspective and understanding of the future of digital advertising in a cookieless world.
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Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy
The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.
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Bilateral 5G roaming agreements will push global losses to $8 billion by 2028
A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.
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Plans for further integration of IBM watsonx with AWS
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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Meltwater Brings Powerful New Enterprise Suite to APAC
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.
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Revealed: The most creatively effective digital & TV ads in Southeast Asia
The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.
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Technology and digitalization are key for sustainable lifestyle, research revealed
More than two-thirds (71%) of consumers think technology and digitalization are key in enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer information on how to live sustainably across various aspects of life, according to an independent research report commissioned by Alibaba Group.
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SecurityHQ’s Cyber Predictions
In response to the growing number of breaches, SecurityHQ released their latest white paper to highlight analyst predictions for threats and vulnerabilities in H2 2023.
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How AI will change the way we work in Asia Pacific
Microsoft introduced Microsoft 365 Copilot earlier this year, which will bring powerful new generative AI capabilities to apps millions of people use every day like Microsoft Word, Excel, PowerPoint, Outlook, Microsoft Teams and more.
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Appier integrates GenAI into its products to optimize key marketing applications for businesses
Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.
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IBM report: half of breached organizations unwilling to increase security spend despite soaring breach costs
IBM released its annual Cost of a Data Breach Report, showing the global average cost of a data breach reached $4.45 million in 2023 – an all-time high for the report and a 15% increase over the last 3 years. Detection and escalation costs jumped 42% over this same time frame, representing the highest portion of breach costs, and indicating a shift towards more complex breach investigations.
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Cybersecurity in the age of digital currency
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. While fluctuations are expected within crypto currency, you need to be able to spot the difference between what is a normal event, and what is a scam.