AnnouncementsStraiveThe content technology enterprise, SPi Global, rebrands as Straive (pronounced "strive") and announces the launch of its new avatar that provides data services, subject matter expertise (SME) and technology solutions to multiple domains such as research content, e-Learning/EdTech and data/information providers.

Following many developments in recent years including major acquisitions, new revenue streams and further consolidation of key business divisions, the new brand restates the value proposition of the company.

The rebranding exercise is an amalgamation of several strategic and gradual changes to the visual identity of the company including a new brand color, logo, refreshed website, and social channels. The name Straive encompasses the company's increased focus on AI-driven solutions and signifies the ongoing endeavor to continuously enhance the value that the company brings to its customers, employees and to the community. The new brand logo represents Straive's commitment to unravel the power of information by "Connecting the Dots''. The company also launched a new brand film and a microsite to mark the brand refresh.

AppointmentsAPACEffie2021APAC Effie Awards 2021 appoints Mondelez International’s Sindhuja Rai and DoubleVerify’s Takashi Takeda as Heads of Jury and reveals full jury line-up.

Both experienced Effie judges, they will lead the jury in evaluating marketing communications efforts and honoring the best-in-class works in the region.

Sindhuja Rai is Mondelez International’s Global Media Investment & AMEA CX Lead. She is responsible for maximizing opportunities in the area of global partnership and value optimization to deliver greater ROI and impact on media investments across the globe. Additionally, she continues to lead Media and Digital in AMEA and works closely with brands and markets to activate their strategic priorities across the region. Sindhuja has over 20 years of experience in media and digital gained in agencies, consulting, and client organizations. Before joining Mondelez International, she worked with global agency networks such as SMG, Mindshare, IPG Mediabrands, Madison and Havas.

As Country Manager and Representative Director at DoubleVerify Japan, Takashi Takeda is responsible for leading DoubleVerify’s expansion into Japan and introducing its sophisticated ad verification tools to the Japanese market. Takashi was previously the Director of Google Japan, where he provided video and display solutions for major advertisers and led the initiative for digital creative solutions, including data-driven ones, for advertisers and agencies. Prior to joining Google, he worked at creative agencies such as DDB and JWT for more than 25 years, serving numerous blue chip brands including VW, Nestle, P&G and Unilever.

Besides announcing the last two Heads of Jury, Effie Asia Pacific has also revealed the final group of jurors for this year’s competition. The full jury line-up has been announced at

AppointmentsSCMPThe South China Morning Post (SCMP) announced the appointment of Darryl Choo as Regional Sales Director, APAC.

Choo will lead the Post’s international advertising business in the Asia Pacific region and contribute to its international sales strategy.

Darryl’s appointment bolsters the SCMP’s focus in Southeast Asia and will lead collaborations with brands keen to engage with its global business audience. In his new role, Darryl will oversee implementing and managing the sales activities in the APAC region, identifying new business opportunities and defining strategies to generate new growth opportunities. He will oversee the regional sales office in Singapore and report directly to Romanus Ng, SVP of Advertising & Marketing Solutions.

With more than 12 years of advertising sales experience and holding strategic sales positions in digital, print and broadcast media outlets, Darryl was most recently the Sales Director at Inskin Media where he was responsible for driving commercial and revenue for the business in Asia. He has held senior managerial advertising sales roles at BBC Global News Limited, Pixels Asia & Gravity4, Sony Pictures Entertainment Networks Asia, SPH Magazines, in addition to stints at Discovery’s AFC Network and FOX Sports.

AppointsmentsIARSystemsIAR Systems, the future-proof supplier of software tools and services for embedded development, announced the appointment of Kazuhisa Harabe as Country Manager for IAR Systems Japan.

Kiyofumi Uemura, who has served as Director for the Asia-Pacific (APAC) region and Country Manager for Japan since 2016, will continue to devote his efforts to business expansion as Director for the APAC region, which in addition to Japan also includes supporting the growing IAR Systems' offices in Taiwan, Mainland China and Korea.

Harabe joined IAR Systems in 2010 as an account sales representative and has contributed to business expansion and strengthened partnerships with semiconductor vendors in the fields of factory automation, medical equipment, and consumer products. Since 2018, he has been responsible for IAR Systems' sales in Japan and has been engaged in the reinforcement of marketing and cultivation of new markets, such as the Internet of Things and robotics. Prior to joining IAR Systems, he served in several roles in the IT industry, and after handling various corporate solution sales in the SoftBank Group and with foreign IT vendors as well as starting up new businesses, he gained further experience in consulting sales to support B2B sales and marketing process improvements and was involved in business organization innovations.

AppointmentsTanlaSolutionsTanla Platforms Limited, India's largest CPaaS provider, announced the appointment of Aravind Viswanathan as Chief Financial Officer effective 1st June 2021. Aravind joins the company from Wipro Limited, where he served as Senior Vice President and CFO – iDEAS Global Business Line.

Aravind's handling of finance and related functions is extensive and rich. He joins Tanla with nearly two decades' financial experience, all at Wipro Limited, a leading global information technology company listed in India and on NYSE with a market cap of over US$30 billion. He has handled pivotal roles across business finance, treasury, investor relations, financial planning and analysis, and audit. He brings in considerable experience in areas around client contract negotiation including innovative deal structuring, driving levers for superior operating margin, forecasting and planning, M&A business case preparation and integration, driving better cash flows, setting up strong processes and compliance, investor relations, and talent management.

AnnouncementsRedFOXVietnam-based RedFOX Labs announce the appointment of Philip Cahiwat as its Head of Business Development for its venture-level company, RFOX Games.

RFOX Games is a wholly owned subsidiary of RedFOX Labs, the company behind KOGs - the number one selling NFT on the WAX platform.

RFOX Games has released a closed beta version of its game KOGs: SLAM!, a 100% on-chain, mobile blockchain-based game modeled on the 90's phenomenon POGs. The game is set to progress to open beta in the coming months, along with its marketplace and ahead of a series of interoperable games. Users can get started with their KOGs and join the global community via Discord where weekly sessions for updates and activities cater to the growing user base.