Interactive visual marketing platform Wootag is expanding its business just a month after closing its $1.7 million Series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.
Committed to helping brands in the rapidly changing always-on shopping era, Wootag is transforming the way brands and customers connect through visual interactivity by rapidly deploying new capabilities in consumer insights. By providing relevant visual interactivity, it is possible to improve visibility, click-through rate, real-time insights and product interactions.
Wootag's unique solution, which unlocks audiences to interact with the creative in-visual, enables brands to deliver product placements, promotions and creatives that focus on real-time conditions. Accordingly, marketers can measure the results in real time to create an impactful customer experience.
Serving customers in Hong Kong since 2019, Wootag recently launched operations in North Asia to support its growing customer list in the region: more than 250 brands to date, which the company says has helped increase customer engagement by more than 350%.
“Since more and more consumers spend a quarter or more of their time on watching videos, the launch of the Hong Kong office will better position Wootag with a solid on-the-ground presence in the face of increasing demand for visual marketing solutions, and further accelerate our momentum in North Asia.” said CEO & Founder of Wootag, Raj Saunder.
New analysis from Wootag shows that Hong Kong boasts of a higher view time within 20 seconds for an average of 30s videos. This is a good indicator for reduced drop offs given the interactive component. Hong Kong stands in the top 3 highest digitally active and engaging audiences as they rely heavily on in-visual engagement to understand audience’s preference and develop actionable insights.
“The analysis shows that there is strong momentum on engagement-driven visual marketing in Hong Kong. As we are entering the era of always-on shopping, it’s now more important than ever that marketers need to engage with their target audience and better leverage the data-driven insights to adapt to the changing. We will fulfill the growing demand and empower marketers to engage meaningfully with the audience to drive better business outcomes.” Raj said.