Sunday Apr 28th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

KAWO’s "Guide to China Social Metrics" helps marketing teams translate KPIs into business success

Category: Oct–Dec 2023 - Omnichannel Marketing
KAWO, the leading social media management platform in China, has launched its 2023 “Guide to China Social Metrics.”
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SentinelOne enhances cloud security with Snyk

Category: Oct–Dec 2023 - Omnichannel Marketing
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a
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Google's approach to further reduce the security burden on users

Category: Oct–Dec 2023 - Omnichannel Marketing
October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features
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Mobile Security Basics
Mobile device use in the business world is definitely on the rise. However, as mobile access to sensitive corporate information becomes more popular and the number and type of mobile devices used to access such information increases, security is an important concern. Mobility has its own characteris ...
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The Mobile Marketing Value Chain
With ABI Research stating the global mobile marketing and advertising sector will be worth US $19 billion by 2011 and the Internet Advertising Bureau ‘Engage for Mobile’ conference in November 2007 claiming Mobile Advertising is set to take up more than half of advertisers’ budgets by 2012; th ...
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The Thorny Side of Mobile Marketing
Introducing mobile into the marketing and advertising mix represents the single largest evolution in the past decade of marketing for brands and content owners alike.Whether the aim is to drive revenues, cross sell products or acquire customers, the potential of mobile is obvious.
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The Many Faces of Mobile Marketing Campaigns
Mobile marketing fits in across a wide variety of marketing disciplines and can be a channel in its own right. It was first used most frequently by sales promotion agencies as a very convenient way to manage a competition – the ubiquitous ‘text and win’ promotion.
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Previous month's highlights

New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.

With new brand identity. LG aims to actively communicate with customers beyond generations and locations

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.

Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

Content Remains King in the Future of Video in India

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

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