Monday Apr 24th

Latest News

  • Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar gives advertisers critical insights with first iOS Uninstall Attribution

    Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.

  • Who says data analytics is just for businesses with big budgets?

    Who says data analytics is just for businesses with big budgets?

    Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data analytics into their everyday decision-making, showcases exemplary the efficiency of data analytics in a cost-efficient way.

  • First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’

    First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’

    If you love the spotlight and managed to enthuse a large following, you might be able to partner with large brands or even create your own fashion and beauty lines to sell via social media. Take Chiara Ferragni as an example, who is by now a Global Fashion Icon and lead judge of the Beauty Bound Season Two, a first-of-its-kind multi-influencer power format which sets out to find ‘Asia’s Next Top Beauty Creator’.

  • Are interstitial adverts becoming obsolete?

    Are interstitial adverts becoming obsolete?

    In such a crowded marketplace of multi-channel marketing, some audiences become ignorant to advertising and some even go as far as using adblockers to avoid irrelevant, unsophisticated adverts.

  • Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Hootsuite and We Are Social released the 6th annual report of social media and digital trends around the world - Digital in 2017. Examining data from 238 countries, the report finds 50% of the world is now connected to the internet and researches the opportunities that increasing connectivity has for organizations worldwide.

  • Be aware that threats lurk everywhere in the digital world

    Be aware that threats lurk everywhere in the digital world

    Malicious software is still the greatest online threat and unfortunately lurking everywhere in the form of Trojans and worms that perform dangerous actions unnoticed on affected. Allegedly, 350,000 new variants of malicious software emerge on the Internet every day, making protection crucial to survive in today’s digital life. In fact, just visiting an infected website is often enough to download malicious, unnoticed software. Further risks are manipulated smartphone apps, plenty of remote-controlled computers (botnets), infected emails (spam), and the interception of sensitive login information (phishing).

  • With Influencer Marketing to success - what really matters

    With Influencer Marketing to success - what really matters

    Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising blindness, more and more potential customers trust the opinion of friends, other buyers and influencers. That’s just one reason why the majority of marketers plan to invest in at least one Influencer marketing campaign in 2017, another one is the fact that almost all of those who have used this tactic already considered it as an effective strategy (see SKII).

  • What makes digital video advertising so attractive?

    What makes digital video advertising so attractive?

    If in recent years it has still been an absolute trendsetter in the field of online advertising, video advertising has now firmly established itself among the applications of the most important online marketing tools.

  • Start connecting the dots, as marketing has never been more complex

    Start connecting the dots, as marketing has never been more complex

    “Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new challenges for advertisers, agencies and trading desks”, states adsquare when introducing its Buyer’s Guide to Mobile Audience Data.

    Always within reach and ready to use, smartphones are for many the most personal and convenient device to stay informed, making their users particularly susceptible to advertising with relevant content.

  • Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

    Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

    Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

  • Not all passwords are created equal

    Not all passwords are created equal

    A password is usually needed for online services authentication or the access to resources and data in a local network. While there are generally accepted principles, governing how a secure password should be composed, many people still have some problems to handle and manage the flood of passwords they need to create and keep track of.

  • Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

    Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

    According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a trend that continues to evolve and has supposedly been started by Nine Inch Nails with the release of a fan-made concert film in 2010.

  • Advertisers in Vietnam appraise social networks as highly effective marketing channels

    Advertisers in Vietnam appraise social networks as highly effective marketing channels

    Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.

  • Navigating a digital future – why it’s time to leave the cave

    Navigating a digital future – why it’s time to leave the cave

    Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes became their sole reality.

This week's highlights

An all-encompassing attribution model is still utopian

Category: April 2017 - Marketing Automation & Attribution
In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the d
Read more...

Identify the full potential of marketing automation by getting rid of wrong perceptions

Category: April 2017 - Marketing Automation & Attribution
For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online po
Read more...

ObserveIT 7.0 speeds up insider threat detection with actionable analytics

Category: April 2017 - Marketing Automation & Attribution
ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and
Read more...

Hotmob launched ALCANZAR, a safety-first demand side platform

Category: April 2017 - Marketing Automation & Attribution
Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content
Read more...

Legal impact of data protection and management in the digital age

Category: April 2017 - Marketing Automation & Attribution
With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with
Read more...
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Previous articles

‘Wander’ App brings back the 'social' in social networking and the ‘personal’ to the mass

Category: March 2017 - Social Media & Influencer Marketing
Say goodbye to posting on social networks and waiting for comments, feedback and likes, as Wander is the new, better way of interacting with other people digitally.
Read more...

Alpha users

Category: March 2017 - Social Media & Influencer Marketing
Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networ
Read more...

Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

Category: March 2017 - Social Media & Influencer Marketing
According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a tren
Read more...

Pressure is on to keep up with personalization vs privacy

Category: March 2017 - Social Media & Influencer Marketing
Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden&r
Read more...

With Influencer Marketing to success - what really matters

Category: March 2017 - Social Media & Influencer Marketing
Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and c
Read more...
View More Articles

Previous month's highlights

The road to the perfect customer experience is still long and tricky

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Strategically designed contact management nowadays affects the entire Customer Journey - from the initial contact with a product through purchase to sales and delivery, support and maintenance.

Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for their loyalty.

Motivation and needs determine your Buyer Personas

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be using, and a realistic evaluation of how much effort it will take to create or repurpose content across those channels.

Customers want everywhere-commerce and only-for-me-specials

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Online trade has transformed from multi- and omnichannel to "everywhere"- commerce, since online shopping is nowadays not only accessible via different end devices, but practically from anywhere and at any time.

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Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Content Shock is real and makes an impact in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions
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