Monday Sep 25th

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This week's highlights

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason.
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Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the m
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Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

Category: September 2017 - Immersive and Engagement Marketing
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven
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Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore
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VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
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Previous articles

Can the Art of War teach us how to pioneer an innovation industry?

Category: August 2017 - Search Engine Marketing & Optimzation
It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.
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SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation
Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search
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The rise of voice assistants changes the SEO world

Category: August 2017 - Search Engine Marketing & Optimzation
Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent ye
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The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation
Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China
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Google reveals the top travel habits and trends of Singaporeans with the Asia Pacific Travel Dashboard

Category: August 2017 - Search Engine Marketing & Optimzation
Singaporeans are among the most well-travelled in the world with close to 9.5 million overseas trips reported in 2016, according to Google updated Asia Pacific Travel Dashboard that revealed the top s
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Previous month's highlights

Keep up with the times - mobile ready, mobile friendly, mobile first

Category: June 2017 - Mobile Marketing & Apps

Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

Foursquare expands presence In Asia with new and expanded partnerships

Category: June 2017 - Mobile Marketing & Apps

Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.

China Mobile and ZTE Corporation launched a live 5G field test

Category: June 2017 - Mobile Marketing & Apps

Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key 'pilot field' for enhancing user experience in 5G eMBB scenarios, using ZTE's 3.5GHz NR base station product. For the next stage, multi-site networking tests will be deployed to test wireless coverage, throughput, mobility, delay, and other 5G network indicators.

Adobe prepares for a mobile-first world

Category: June 2017 - Mobile Marketing & Apps

As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help them be more productive - no matter where they are – Adobe emphasized when revealing its major innovations in Adobe Document Cloud.

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Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables

IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

Category: July 2017 - Internet of Things (IoT) & Wearables

IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables

CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables

Wearable Tech: A growing payment opportunity

Category: July 2017 - Internet of Things (IoT) & Wearables
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