Saturday Jul 22nd

Latest News

  • AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

  • What the heck will drive visual communication and be loved by creatives in 2017?

    What the heck will drive visual communication and be loved by creatives in 2017?

    Getty Images recently unveiled its 2017 visual trends that are expected to drive visual communication as the year unfolds. By predicting the social and cultural visual language that consumers will be most responsive to in the year to come, Getty Images aims to inform, inspire and influence art directors, editors, and artists worldwide across creative industries, from journalism to branding and advertising.

  • SEO gets more device- and use-specific

    SEO gets more device- and use-specific

    Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Search Metrics ranking factor study 2016. Just the content must still always be relevant and suitable to the users.

  • element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community members to demonstrate the power of IoT-connected transport solutions by creating a prototype that shows how current technologies can make today’s vehicles safer, smarter and more efficient.

  • Boon or bane: Sharing contextual data via the Internet of Things

    Boon or bane: Sharing contextual data via the Internet of Things

    At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0 or digitized logistics, will offer even greater potential.

  • Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

  • What app push notifications can accomplish and marketers have to consider

    What app push notifications can accomplish and marketers have to consider

    Push notifications are a relatively new channel in the digital dialogue marketing but need as a prerequisite that the user installs an app of the advertising company or one of its partners. Only then the marketer can send messages to the users’ smartphones via the app, even if the person is not actively opening the app. The push notification appears on the smartphone, comparable to an SMS or WhatsApp message, and typically - but not necessarily - links to content in the app.

  • Marketing Automation is designed to turn around the increasing trend of underperforming advertising

    Marketing Automation is designed to turn around the increasing trend of underperforming advertising

    Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solution to play out content in a targeted and personalized way. Thanks to innovative data analysis, it is possible to spread the right content at the right time to the right customers. But why do so many companies then still advertise like crowd gatherers with bizarre and annoying messages? Don’t they know that customers expect a personalized approach and real added value?

  • Know the difference between 1st, 2nd, or 3rd party data?

    Know the difference between 1st, 2nd, or 3rd party data?

    There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

  • Foursquare expands presence In Asia with new and expanded partnerships

    Foursquare expands presence In Asia with new and expanded partnerships

    Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.

  • Latest Social Media Keyboard Shortcuts Cheat Sheet

    Latest Social Media Keyboard Shortcuts Cheat Sheet

    Jamie Spencer impressed us already last year with his Social Media Keyboard Shortcut Cheat Sheet, that includes specific commands that would otherwise be accessible through a menu via a click of a mouse button.

  • Rootclaim calculates all sides of a story and sets light to ‘fake news'

    Rootclaim calculates all sides of a story and sets light to ‘fake news'

    The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

  • Opera Neon provides a glimpse into the future of web browsers

    Opera Neon provides a glimpse into the future of web browsers

    Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of the internet -  the CONTENT – and making web browsing more visual and intuitive.

  • Security standards evolve to meet the brand new world of IoT

    Security standards evolve to meet the brand new world of IoT

    The technology industry is continuing to evolve quickly, particularly in the areas of security and Internet of Things (IoT). For companies, this development is both inspiring and adamant.

This week's highlights

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
Read more...

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
Read more...

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables
AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.
Read more...

element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

Category: July 2017 - Internet of Things (IoT) & Wearables
element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community membe
Read more...

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
Read more...
View More Articles

Previous articles

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
Read more...

Foursquare expands presence In Asia with new and expanded partnerships

Category: June 2017 - Mobile Marketing & Apps
Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.
Read more...

Welcome to the brave new world of Adblockers

Category: June 2017 - Mobile Marketing & Apps
To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by some
Read more...

Optimize templates for smartphones and don’t allow Outlook to thwart newsletters

Category: June 2017 - Mobile Marketing & Apps
Optimizing emails for smartphones is challenging, since they have up-to-the-minute requirements and the fact that Outlook can only table design. The much-used Microsoft Outlook is technically based on
Read more...

Germany’s Fraunhofer Institute and NTU launch its first institute in Asia to develop digital solutions for the industry

Category: June 2017 - Mobile Marketing & Apps
Nanyang Technological University (NTU) Singapore and Fraunhofer-Gesellschaft, a renowned and leading German institution for applied research, just launched a research institute to develop digital tech
Read more...
View More Articles

Previous month's highlights

Accelerated Mobile Pages (AMP) meets the need for speed on mobile

Category: April 2017 - Marketing Automation & Attribution

Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs hosted on WordPress, upon installation of third-party plugins. AMP is a type of HTML, optimized for mobile web browsing, using special code.

Ascend2’s ‘State of Marketing Automation’ Report

Category: April 2017 - Marketing Automation & Attribution

Ascend2 just published its survey report “State of Marketing Automation”, which the company conducted in partnership with leading marketing solution providers. The  research-based marketing expert defines marketing automation as “software applications designed to streamline repetitive marketing tasks” and highlights in its report that the technology has become ubiquitous across all industries.

Legal impact of data protection and management in the digital age

Category: April 2017 - Marketing Automation & Attribution

With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with approximately 80 billion devices connected to the Internet.

LinkedIn Lead Gen Forms makes collecting quality leads easy

Category: April 2017 - Marketing Automation & Attribution

For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content.

View More Articles

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

Security standards for open source CMS

Category: May 2017 - (Cyber) Security & Data Protection

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection

Rethink privacy, as the new GDPR takes the upper hand

Category: May 2017 - (Cyber) Security & Data Protection

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection
View More Articles

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