Toluna, a leading provider of on-demand, real-time digital consumer insights, just launched its latest addition to the Automated Insights suite, PowerConcept. available within Toluna's revolutionary QuickSurveys platform, that guides users from survey design through deployment, respondent targeting, and data visualization with a click of a button, all in real-time.
Toluna's CEO, Frédéric-Charles Petit, believes that, "automation and digitalization are the keys to success for market research professionals, and marketers who rely on direct access to research solutions to power real-time, informed decision-making, highlighting that “PowerConcept is comprehensive, the interface is easy-to-use, insight is available in real-time, and extremely actionable. We've built a suite of tools that meet the needs of brands and agencies alike,” he proudly states.
According to Toluna, PowerConcept enables users to understand the overall strength of their branding, product or advertising concepts, yielding insights ten times faster than traditional concept testing methods and at a fraction of the cost with high-quality results.
PowerConcept works within QuickSurveys Automated Insights and is easy to manage:
- 1. Select a concept product or service category;
- 2. Add up to 8 concepts, which can be images, video or copy;
- 3. Create the survey with an intuitive wizard guiding the way;
- 4. Target your audience in real-time by leveraging the Toluna community of 10+ million (in most of Toluna's 59 markets).
Toluna found that speed and accessibility are critically important for concept testing in particular, which is why PowerConcept aims to provide the fastest and highest quality of concept research data in the market. To accelerate development, Toluna QuickSurveys received 10 million dollars in private funding in Q4 2015, which will definitely help their venture.