Tuesday Mar 28th

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This week's highlights

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
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What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
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Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
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Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
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Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
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Previous articles

tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range

Category: February 2017 - Video Marketing & Advertising
tvONE, a world class designer and manufacturer of cutting-edge video and multimedia processing equipment, just announced presenting the CORIOmaster micro for the first time in public at the Integrated
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Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Category: February 2017 - Video Marketing & Advertising
Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services
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Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
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Storytelling is dead - long live Storylistening as the beginning of a successful story

Category: February 2017 - Video Marketing & Advertising
Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception,
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Paywizard urges Pay-TV providers to keep customers happy and engaged

Category: February 2017 - Video Marketing & Advertising
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationsh
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Previous month's highlights

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

A glimpse into the future of commerce - the ‘Amazon way’

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

For brick-and-mortar retailers it is increasingly difficult to keep their customers in the long term, as technology promises to make for convenience and consumers expect personalized and outstanding shopping experiences. Today’s consumers prefer, for instance, receiving vouchers and special offers directly on their smartphones, instead of carrying around loyalty cards. In fact, mobile devices are an integral part of their purchasing processes by now.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

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Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

Pragmatic website usability for striking success

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions
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