Monday Jun 26th

Latest News

  • There’s still more to ‘courting’ clients than ‘swiping right’!

    There’s still more to ‘courting’ clients than ‘swiping right’!

    Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age some people are turning to social media to romance their other half, ironically the rate of breakups via text is rocketing. Technology is fast-tracking relationships with ‘instant access’ and ‘virtual conversations’ – yet, in many instances, they don’t last and there’s a danger that social media may actually derail them. Could the same be said of business relationships? Technology may speed up the time it takes to ‘dial up’ – but let’s not forget that it is the human touch, not touchscreen, that strengthens the relationship.

  • Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

  • Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat has overtaken Instagram as the most popular platform among US teenagers. In the trade press it is therefore already compared as the "young Facebook”, since it was also once a youth phenomenon, while today a lot of the older generation maintains profiles and posts thoughts, too.

  • Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions

    Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions

    Rainmaker Labs, a Singapore-based mobile technology company, just launched its flagship product Rainmaker Mobility Platform ('RMP'), a MBaaS (Mobile Backend as a Service) platform that enables mobile applications to be built via its rapid deployment architecture.

  • iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    Adobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally.

  • New updates that make watching video on Facebook richer, more engaging and more flexible

    New updates that make watching video on Facebook richer, more engaging and more flexible

    “People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.

  • Should we forget the New Year’s resolution?

    Should we forget the New Year’s resolution?

    One of Aurecon’s latest Just Imagine blog post by Aurecon CEO, Giam Swiegers, argues that the best thing you can do for your career and company this year is to focus on your strengths.

  • Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

    Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

    A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to watch pirated content.

  • Obstacles for predictive analytics still persist

    Obstacles for predictive analytics still persist

    The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructured data.

  • Eliminate wasted ad spend and improve conversions with LeadsRx

    Eliminate wasted ad spend and improve conversions with LeadsRx

    Marketing attribution is a popular topic these days, especially in light of marketing teams being chartered with increasing responsibilities for generating revenue. More than ever it’s critical to understand which marketing efforts are driving customer acquisition events, so as to optimize budgets for improved revenues.

  • Cloud Security Alliance's progressing work in mobile security

    Cloud Security Alliance's progressing work in mobile security

    The use of cloud services is steadily growing and no one seems to be able to escape the trend. However, the shifting and processing of data from the very own area of responsibility to the cloud is not without problems and requires a careful approach, especially with regards to data security and privacy.

  • Cyber-attacks can hit anyone, anytime – you can be next!

    Cyber-attacks can hit anyone, anytime – you can be next!

    As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security gaps in outdated versions of the shop software to inject malicious program codes that spy out the customer's payment information during the ordering process and send it to the perpetrators. The locked in code and the associated data flow is usually not visible to users, therefore it is very important to have the newest security measures in place.

  • What is allowed and ‘legal’ in Influencer Marketing?

    What is allowed and ‘legal’ in Influencer Marketing?

    With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketing".  However, since the Internet isn’t a right-free area, the question arises of respective legal risks when earning money as an influencer on a commercial level.

  • ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers to ensure that privileged users, vendors and business users do not act in negligent or malicious ways that put their businesses at risk.

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
Read more...

RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
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Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
Read more...

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
Read more...
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Previous articles

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection
Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TT
Read more...

Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection
Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a m
Read more...

New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

Category: May 2017 - (Cyber) Security & Data Protection
Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business docume
Read more...

Security standards for open source CMS

Category: May 2017 - (Cyber) Security & Data Protection
Many companies decide against proprietary licensing models and are increasingly using open-source solutions. They rely on the internationally established quality standards of the open-source world and
Read more...

Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection
More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of
Read more...
View More Articles

Previous month's highlights

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising

What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian, for example, was one of the first commercial VR efforts to come out of Hollywood. As the industry grapples with the transition, from physical media to a more digital-centric business model, it must create new revenue streams.

Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

Category: February 2017 - Video Marketing & Advertising

A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to watch pirated content.

Are interstitial adverts becoming obsolete?

Category: February 2017 - Video Marketing & Advertising

In such a crowded marketplace of multi-channel marketing, some audiences become ignorant to advertising and some even go as far as using adblockers to avoid irrelevant, unsophisticated adverts.

New updates that make watching video on Facebook richer, more engaging and more flexible

Category: February 2017 - Video Marketing & Advertising

“People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.

View More Articles

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing

With Influencer Marketing to success - what really matters

Category: March 2017 - Social Media & Influencer Marketing

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing

ESET discovers new Instagram credential stealers on Google Play

Category: March 2017 - Social Media & Influencer Marketing

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing

Unified Inbox and IBM Watson delve into communication between people and machines

Category: March 2017 - Social Media & Influencer Marketing

Latest Social Media Keyboard Shortcuts Cheat Sheet

Category: March 2017 - Social Media & Influencer Marketing
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