Friday Aug 18th

Latest News

  • The role of data in the digital ecosystem: Owned, Earned and Paid Media

    The role of data in the digital ecosystem: Owned, Earned and Paid Media

    Insights are the cornerstones of any media strategy, both in digital as in the classical channels. These insights are getting richer and richer, due to the increasing fragmentation of media channels and a growing number of devices being used. Secondary data collected from various sources are finding their way into the strategy plan of companies and agencies. While market research and sales data played a dominant role for a long time, the number of so-called real-time data and signals are gaining momentum and need to be considered in the strategic planning.

  • ESET discovers new Instagram credential stealers on Google Play

    ESET discovers new Instagram credential stealers on Google Play

    Researchers at ESET, a global leader in proactive cybersecurity, have discovered 13 new Instagram credential stealers on the Google Play store and provided greater insight into the motivations behind their fraudulent schemes.

    Instagram users have recently been the target of several new credential stealing apps, appearing on Google Play as tools for either managing or boosting the number of Instagram followers.

  • Accelerated Mobile Pages (AMP) meets the need for speed on mobile

    Accelerated Mobile Pages (AMP) meets the need for speed on mobile

    Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs hosted on WordPress, upon installation of third-party plugins. AMP is a type of HTML, optimized for mobile web browsing, using special code.

  • Motivation and needs determine your Buyer Personas

    Motivation and needs determine your Buyer Personas

    These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be using, and a realistic evaluation of how much effort it will take to create or repurpose content across those channels.

  • Foursquare expands presence In Asia with new and expanded partnerships

    Foursquare expands presence In Asia with new and expanded partnerships

    Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.

  • New updates that make watching video on Facebook richer, more engaging and more flexible

    New updates that make watching video on Facebook richer, more engaging and more flexible

    “People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.

  • CtrlShift reorganizes its business around new SaaS offering – The Hub

    CtrlShift reorganizes its business around new SaaS offering – The Hub

    Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the audience solutions company CtrlShift to rethink its business offerings.

  • Anyone’s browsing history can be used to reveal their identity

    Anyone’s browsing history can be used to reveal their identity

    According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history - simply by following the fingerprints they leave online.

  • Giving some thoughts to CRM in the Cloud

    Giving some thoughts to CRM in the Cloud

    Who really puts "the customer at the center" knows well that the best brand is for the birds, if the customer care and service is not working.

  • Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

    Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

    According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a trend that continues to evolve and has supposedly been started by Nine Inch Nails with the release of a fan-made concert film in 2010.

  • The new era of digital publishing

    The new era of digital publishing

    What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content creators’ could not be more true - brands are building in-house content teams to generate better social engagement, brand image and sales interaction with their audience.

  • ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers to ensure that privileged users, vendors and business users do not act in negligent or malicious ways that put their businesses at risk.

  • The Brand META Model helps to redefine brand building for China’s digital age

    The Brand META Model helps to redefine brand building for China’s digital age

    Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China.

  • Social media in upheaval

    Social media in upheaval

    For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common media business as any other where companies want to present themselves. But the question of how to do that is decisive, as people exchange information about the companies and their products and services there, too.

This week's highlights

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
Read more...

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation
To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.
Read more...

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
Read more...

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
Read more...
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Previous articles

Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables
The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging
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Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total netwo
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element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

Category: July 2017 - Internet of Things (IoT) & Wearables
element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community membe
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What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
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The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
Read more...
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Previous month's highlights

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection

As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security gaps in outdated versions of the shop software to inject malicious program codes that spy out the customer's payment information during the ordering process and send it to the perpetrators. The locked in code and the associated data flow is usually not visible to users, therefore it is very important to have the newest security measures in place.

Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection

The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their personal data.

Microsoft’s vision for more intelligence — from the cloud to the edge

Category: May 2017 - (Cyber) Security & Data Protection

"In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent edge," Satya Nadella, Microsoft’s CEO said at his opening keynote of their annual developer conference speech to thousands of developers. Pointing out that our world is constantly overloaded with information, it is yet this very information — data — that creates opportunities and insights abound. To help customers realize these opportunities, Microsoft shared an early peek into innovations it is bringing to bear to help every person and organization achieve more.

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Zenith’s Media Consumption Forecast 2017

Category: June 2017 - Mobile Marketing & Apps

Welcome to the brave new world of Adblockers

Category: June 2017 - Mobile Marketing & Apps

Adobe prepares for a mobile-first world

Category: June 2017 - Mobile Marketing & Apps

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps

Hazard source “Mobile Banking”

Category: June 2017 - Mobile Marketing & Apps
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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