Monday May 01st

Latest News

  • McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    Mobile phones have infiltrated our daily lives zestfully by providing mobile shopping, mobile payment or watching your favorite show anytime on the go. However, without robust security measures, the personal data that we store on our devices is at the mercy of cybercriminals, Intel Security warns.

  • Free, unlimited, built-in VPN service in Opera desktop browser

    Free, unlimited, built-in VPN service in Opera desktop browser

    A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.

  • Marketing challenges to face up to in 2017

    Marketing challenges to face up to in 2017

    This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and above all sustainable customer experience. Hence, you should consider redefining your role in the company to keep up with today’s fast-paced digital age.

  • Eliminate wasted ad spend and improve conversions with LeadsRx

    Eliminate wasted ad spend and improve conversions with LeadsRx

    Marketing attribution is a popular topic these days, especially in light of marketing teams being chartered with increasing responsibilities for generating revenue. More than ever it’s critical to understand which marketing efforts are driving customer acquisition events, so as to optimize budgets for improved revenues.

  • App Store Optimization (ASO) - SEO for Apps

    App Store Optimization (ASO) - SEO for Apps

    App Store Optimization (ASO) describes the measures needed for a better discoverability of the app in a store and provides the basis to achieve the greatest possible success with app marketing.

  • Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention.

  • The unstoppable and steady rise of e-commerce in India

    The unstoppable and steady rise of e-commerce in India

    E-commerce in India has grown by 68% during the last three years, while in China and the United States it has only grown by 23% and 12% respectively.

  • Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

    Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

    Flurry Analytics, part of the Yahoo Mobile Developer Suite, announced last week its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion sessions.  Throughout 2016, which was also the last year of the first decade for mobile apps, the industry managed to squeak-out another 365 days of growth.

  • There’s still more to ‘courting’ clients than ‘swiping right’!

    There’s still more to ‘courting’ clients than ‘swiping right’!

    Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age some people are turning to social media to romance their other half, ironically the rate of breakups via text is rocketing. Technology is fast-tracking relationships with ‘instant access’ and ‘virtual conversations’ – yet, in many instances, they don’t last and there’s a danger that social media may actually derail them. Could the same be said of business relationships? Technology may speed up the time it takes to ‘dial up’ – but let’s not forget that it is the human touch, not touchscreen, that strengthens the relationship.

  • Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

    Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

    New data from Juniper Research has found that the consumer Internet of Things (IoT) installed base will reach over 15 billion units by 2021, an increase of 120% over 2016.

  • Why throwing tech at a project doesn’t ‘future-proof’ it

    Why throwing tech at a project doesn’t ‘future-proof’ it

    The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. Fujifilm, makers of the popular Instax camera, sold 5 million of these last year, representing a 30% increase year-on-year. What’s more, this analogue camera is outselling digital devices four times over.

  • Do marketers lose sight of the foundations that digital and search are built on?

    Do marketers lose sight of the foundations that digital and search are built on?

    Neither it’s news that marketing technology know-how is key nor that due to the huge number of marketing technology tools available we get confused which one’s the best to deploy.

  • Marketing Automation is designed to turn around the increasing trend of underperforming advertising

    Marketing Automation is designed to turn around the increasing trend of underperforming advertising

    Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solution to play out content in a targeted and personalized way. Thanks to innovative data analysis, it is possible to spread the right content at the right time to the right customers. But why do so many companies then still advertise like crowd gatherers with bizarre and annoying messages? Don’t they know that customers expect a personalized approach and real added value?

  • Advertisers in Vietnam appraise social networks as highly effective marketing channels

    Advertisers in Vietnam appraise social networks as highly effective marketing channels

    Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.

This week's highlights

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solutio
Read more...

Advanced marketing automation techniques are still underutilized

Category: April 2017 - Marketing Automation & Attribution
Companies rely on marketing attribution to determine which marketing channels have contributed directly or indirectly to a conversion goal (attribution). It is both about the justification of the expe
Read more...

Declining trust in the Internet hinders further development of the digital economy

Category: April 2017 - Marketing Automation & Attribution
A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.
Read more...

Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

Category: April 2017 - Marketing Automation & Attribution
Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV d
Read more...

Accelerated Mobile Pages (AMP) meets the need for speed on mobile

Category: April 2017 - Marketing Automation & Attribution
Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs ho
Read more...
View More Articles

Previous articles

Alpha users

Category: March 2017 - Social Media & Influencer Marketing
Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networ
Read more...

Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns

Category: March 2017 - Social Media & Influencer Marketing
The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.
Read more...

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
Read more...

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing
Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...
View More Articles

Previous month's highlights

Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for their loyalty.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

The unstoppable and steady rise of e-commerce in India

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

E-commerce in India has grown by 68% during the last three years, while in China and the United States it has only grown by 23% and 12% respectively.

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, customer engagement will become smarter, more personalized and contextual – all thanks to emerging technologies such as data analytics, artificial intelligence and more.

View More Articles

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

Content Shock is real and makes an impact in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Zee Media Corporation gets ready for the future of broadcasting

Category: January 2017 - Digital Marketing Trends & Predictions

Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions

2016 was an eventful year for marketers, Adobe corroborates

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions
View More Articles

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