Thursday Sep 21st

Latest News

  • An all-encompassing attribution model is still utopian

    An all-encompassing attribution model is still utopian

    In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the desired insights, however, is often easier said than done, since a closed sale is normally the result of a combination of several factors and conditions. Hence, it’s not easy to identify what really tips the scale for making a purchase.

  • Balance between search engine optimization and reader-friendly text is important

    Balance between search engine optimization and reader-friendly text is important

    When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

  • Using social media platforms for efficient growth

    Using social media platforms for efficient growth

    In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time to communicate with their customers and promote their brand.

  • Email marketing and social media achieve more when used in combination

    Email marketing and social media achieve more when used in combination

    Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a contribution, company or product news, most likely develop a positive opinion for them, too.

  • How deep learning turned sci-fi-esque predictive intelligence into reality

    How deep learning turned sci-fi-esque predictive intelligence into reality

    20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human pros. These wins against humans were results from artificial intelligence.

  • Keep up with the times - mobile ready, mobile friendly, mobile first

    Keep up with the times - mobile ready, mobile friendly, mobile first

    Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

  • Being found (or getting lost) in China

    Being found (or getting lost) in China

    To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.

  • Protect your brand by monitoring social media

    Protect your brand by monitoring social media

    Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also knock you for six, if you are not foresighted and careful.

  • CtrlShift reorganizes its business around new SaaS offering – The Hub

    CtrlShift reorganizes its business around new SaaS offering – The Hub

    Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the audience solutions company CtrlShift to rethink its business offerings.

  • The basics for effective Amazon SEO

    The basics for effective Amazon SEO

    Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

  • Akamai’s Q1 2017 State of the Internet / Security Report

    Akamai’s Q1 2017 State of the Internet / Security Report

    Akamai Technologies, Inc. just released its First Quarter, 2017 State of the Internet / Security Report. The report, using data gathered from the Akamai Intelligent Platform, provides analysis of the current cloud security and threat landscape, as well as insight into attack trends.

  • Content marketing of the future must be data-driven

    Content marketing of the future must be data-driven

    Organizations are producing a lot of content nowadays to reach and interact with consumers, be it with blogs, whitepapers, tweets, or other social media activities. And since content seems to be at the heart of every marketing campaign, the budgets spent on content marketing are generally growing.

  • Navigating a digital future – why it’s time to leave the cave

    Navigating a digital future – why it’s time to leave the cave

    Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes became their sole reality.

  • Asia Pacific’s financial services industry has still a long way to go regarding IT security

    Asia Pacific’s financial services industry has still a long way to go regarding IT security

    IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a critical aspect of all business and particularly the financial services industry.

This week's highlights

Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore
Read more...

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...

3 tips for marketers to track the effectiveness of ads

Category: September 2017 - Immersive and Engagement Marketing
Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or
Read more...

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...
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Previous articles

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
Read more...

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
Read more...

The basics for effective Amazon SEO

Category: August 2017 - Search Engine Marketing & Optimzation
Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyo
Read more...

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation
Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl s
Read more...

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...
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Previous month's highlights

Adobe prepares for a mobile-first world

Category: June 2017 - Mobile Marketing & Apps

As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help them be more productive - no matter where they are – Adobe emphasized when revealing its major innovations in Adobe Document Cloud.

Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

Category: June 2017 - Mobile Marketing & Apps

Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone users and how they use the internet on their devices. The findings reveal that nearly half of the respondents are not satisfied with their default browsers because of slow browsing speed, high data consumption and frequent crashes.

Optimize templates for smartphones and don’t allow Outlook to thwart newsletters

Category: June 2017 - Mobile Marketing & Apps

Optimizing emails for smartphones is challenging, since they have up-to-the-minute requirements and the fact that Outlook can only table design. The much-used Microsoft Outlook is technically based on a Microsoft Word-machine and therefore can’t do much. Among other things, for instance, no current HTML interpretation, which is why newsletters must still be programmed in long-outdated table design and inline styles to be correctly displayed in Outlook. Unfortunately, many programmers do not even know anymore how to do that today.

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps

With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat for free or sending videos or pictures to friends. But in the future, companies will also be more likely to rely on the channel that belongs to Facebook since 2014 who bought it for staggering US$19 billion.

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IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

Category: July 2017 - Internet of Things (IoT) & Wearables

Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables

IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables

CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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