Monday May 01st

Latest News

Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users
Hootsuite and We Are Social released the 6th annual report of social media and digital trends around the world - Digital in 2017. Examining data from 238 countries, the report finds 50% of the world is now connected to the internet and researches the opportunities that increasing connectivity has fo ...
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Navigating big (data) influences in 2017
Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happened, big data has enabled us to proactively drive business results and make more meaningful decisions ...
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2016 was an eventful year for marketers, Adobe corroborates
New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imagination of marketers globally — as Nintendo’s new AR offering, Pokémon Go, took the world by storm.
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Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind
Flurry Analytics, part of the Yahoo Mobile Developer Suite, announced last week its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion ...
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No experience? No problem! Apply here …
We are living in a world where the most powerful people are not necessarily the smartest or the most experienced. Change is happening and it will not wait for you to get used to it. Economies are being disrupted faster than the metamorphic rate of the Google doodle. Innovation is moving quicker than ...
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New direct-to-client solution offers brands and agencies insight, inspiration and an unbiased approach to finding the best creative partnerships
Little Black Book (LBB) and Murphy Cobb Associates (MCA) announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach. In a constantly shifting and disruptive market, brands and businesses are seeking new ways of working, p ...
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Pragmatic website usability for striking success
Increasing sales of products and loyalty of employees affect the public positively: Anyway, the goals that companies are pursuing with their Internet presence are often very different, still websites have always one thing in common: They can only achieve the desired success if they are user-friendly ...
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Opera Neon provides a glimpse into the future of web browsers
Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of the internet -  the CONTENT – and making web browsing more visual and intuitive.
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Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results
Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the m ...
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Content Shock is real and makes an impact in 2017
Like all marketing areas with digital roots, content marketing is constantly changing, which is why the following should be of interest and kept in mind:
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Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk
New data from Juniper Research has found that the consumer Internet of Things (IoT) installed base will reach over 15 billion units by 2021, an increase of 120% over 2016.
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SEO gets more device- and use-specific
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Search Metrics ranking factor study 2016. Just the content must still always be relevant and suitable ...
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Upsurge in Indonesia’s digital content consumption and the awakening of the
Indonesia is expected to embrace an upsurge in digital content consumption in 2017, thanks to two major catalysts - the heavy usage of social networks and the increasing number of mobile phone users. In turn, this has been and will continue to stimulate the consumption of digital content and the awa ...
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Zee Media Corporation gets ready for the future of broadcasting
New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new live digital channels, it seems as if everything is now in place to meet market demands.
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Voice-user interface (VUI)
A voice-user interface (VUI) makes human interaction with computers possible through a voice/speech platform to initiate an automated service or process. A VUI is the interface to any speech application.
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The force of AI, IoT, VR or AR on digital marketing in 2017
As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarketing will give you an outlook of the digital marketing industry for the year ahead this month.
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New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences
Professor Jochen Wirtz, National University of Singapore (NUS) Business School’s Vice Dean (Graduate Studies) and Professor of Marketing, has adapted his globally leading textbook – “Services Marketing: People, Technology, Strategy (8th edition)” for industry practitioners.
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Are you cyber ready for 2017?
Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on Elections (COMELEC), the National Payment Corporation of India (NPCI), US$81 million cyber heist at th ...
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Marketing challenges to face up to in 2017
This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and above all sustainable customer experience. Hence, you should consider redefining your role in the comp ...
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What the heck will drive visual communication and be loved by creatives in 2017?
Getty Images recently unveiled its 2017 visual trends that are expected to drive visual communication as the year unfolds. By predicting the social and cultural visual language that consumers will be most responsive to in the year to come, Getty Images aims to inform, inspire and influence art di ...
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What’s in it for martech and adtech in 2017
Programmatic marketing, the automated and optimized management of marketing touchpoints across the customer journey, has transformed the way brands interact with consumers. The proliferation of data has made it easier for brands to target consumers with relevant communication at the right stage of t ...
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Top 10 datacenter predictions 2017 for the Asia Pacific region
By 2018, 35% of Companies in Data-Intensive Industries Will Adopt Formal Datacenter Planning, Sourcing, and Governance Processes to Speed Digital Transformation Efforts.
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Should we forget the New Year’s resolution?
One of Aurecon’s latest Just Imagine blog post by Aurecon CEO, Giam Swiegers, argues that the best thing you can do for your career and company this year is to focus on your strengths.
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Matt Banner’s Social Media Cheat Sheet for 2017
Matt Banner updated his Social Media Cheat Sheet resource guide for 2017 to give you the complete rundown on how to rock the social media world this year.
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March 2015 - Video Advertising

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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