- Category: March 2015 - Video Advertising
Accedo, the global market leader in TV application solutions, last month has launched its newest version of Accedo VIA, the award-winning multiscreen product.
With the growing number of smartphones, multiscreen delivery is starting to go mainstream, with viewers embrace the option of watching video on the most personal device. The trend insures to the benefit of Accedo VIA, a state of the art application solution, which enables operators, media companies, and broadcasters to launch full-featured multiscreen services quickly and efficiently across multiple connected platforms - including PCs, Mobiles, Tablets, Smart TVs, and Game Consoles.
Accedo VIA 2.0 includes a number of important feature enhancements, aimed at providing a better cross-platform experience. The latest version enables viewers to watch and manage their favorite video content continuously, even when switching between devices during video playback. It also enhances second screen interaction, with full Chromecast support as well as integration possibilities for other technologies. Besides that, it includes an updated user interface, with improved content browsing and viewing capabilities. Moreover, the new update enhances both performance and scalability, using modern cloud and web technologies to enable scalable deployments to millions of users.
“We launched Accedo VIA to solve technical challenges of creating and maintaining a multiplatform video service, enabling our customers to focus on their content strategy, consumer relationships and promotion,” commented Michael Lantz, CEO, Accedo. “I’m thrilled to see the introduction of this latest version, which is a significant step forward and our best VIA product yet.”
Accedo AppGrid®, Accedo’s application management platform and a key component of Accedo VIA, has been upgraded as well to include an intuitive web dashboard for easy configuration and analysis of multiscreen applications in real time, to provide a trend-setting service.